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PUBLIC SPIRIT STARTS with YOU

So you want to be a change-maker? You’re in the right place.

PUBLIC SPIRIT (noun): A passion for making your community the best it can be.

SELF-CARE meets COMMUNITY WELLNESS

We create everyday personal care for meaningful social impact. But what does that even mean?

Our everyday self-care products make it easy to integrate social impact into your daily routine. You can help us determine what causes to support with your purchases—and explore more ways to get involved if and when you have time.

Learn More

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IT’S TIME TO DO MORE THAN DONATE & FORGET ABOUT IT

Together, we can do a whole lot of good—and it doesn’t have to be hard. Promise.

Join us if you want to:

Support Upstream Causes

AKA causes that get to the root of the problem for lasting, meaningful impact.

Get Hands On

Making an impact doesn’t have to be some big, complicated thing. Start here and now with our resources.

Share Your Ideas

We support causes shared with us by community members like you. Have a suggestion?

LET US KNOW

To learn more, READ THE JOURNAL

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A woman holding her hands open towards the sky

MAKE IMPACT PART OF YOUR EVERY DAY. Here's how we make it happen:

EVERYDAY PERSONAL CARE

We create personal care with safe and effective ingredients that everyone can feel good about using.

EVERYDAY SOCIAL IMPACT

We make it easy to make a difference by donating 10% of our profits and creating actionable resources to help take your impact further.

EVERYDAY PUBLIC SPIRIT

We create community, giving you opportunities to weigh in on our causes and connect with other change-makers with #PublicSpirit.

OUR STORY

It all started by being disheartened by inequality in my own community— I wanted to find a meaningful way to help, and I knew I wasn’t alone.

As a big believer in the power of business, I imagined how impactful it could be if a company used its resources and audience to help create change.

So I leveraged my background in the beauty industry to create best-in-class personal care essentials that support social impact, and a brand that makes it easier to make a difference in your everyday life.

I hope you'll join us in showing your Public Spirit.

- Allie, Brand Founder